A veteran creative, Kauppi will serve as the inspirational driving force behind a variety of KARHU projects including future concepts, graphic design, pattern making, and various footwear and apparel collabs. Kauppi has a rich history in fashion design, both creating and teaching, that he will call upon to put a fresh spin on KARHU’s lifestyle collections.
Photographer Dennis Branko and creative director Lisa Anne Stuyfzand’s subdued approach helps the bold colours of the collection to shine even brighter.
This bold new collection is inspired by vintage 80s KARHU, a time when sportswear featured brilliant patterns and flashy designs. Back then, the standout piece from the collection was a white T-shirt emblazoned with a colourful rainbow-striped KARHU logo.
Officially dubbed the “Team College” logo, KARHU adopted the slogan “Join The Team” as a means to welcome KARHU fans both new and old to the brand. As Sasu Kauppi is now part of the KARHU family, “Join The Team” seemed the perfect theme to revisit for our main concept behind Sasu’s kick-off collaboration.
The collection consists of the fan favourite Fusion 2.0 in two typical Sasu Kauppi iterations. Also included in the assortment are a brightly coloured tracksuit, sweatshirts, T-shirts, caps, and socks. Most items feature KARHU’s “Join The Team” slogan in Sasu Kauppi’s signature font.
KARHU and Sasu Kauppi invite you to “Join The Team” with the first collab to come. Get yours at select retailers worldwide and on www.karhu.com.
Designed by Finnish fashion designer Sasu Kauppi, the “Join The Team” capsule collection is inspired by Karhu’s mid 80s period, when sportswear featured bright colours and flashy patterns. The collection consists of sneakers, a tracksuit, sweatshirts, T-shirts, caps and socks. Most items feature Karhu’s 80s “Join The Team” slogan in Sasu Kauppi’s signature font.
Designed by Finnish fashion designer Sasu Kauppi, the “Join The Team” capsule collection is inspired by Karhu’s mid 80s period, when sportswear featured bright colours and flashy patterns. The collection consists of sneakers, a tracksuit, sweatshirts, T-shirts, caps and socks. Most items feature Karhu’s 80s “Join The Team” slogan in Sasu Kauppi’s signature font.
