KARHU BEAR
With this capsule collection, Karhu honours the legacy and heritage of its hockey DNA. Hockey is more than a sport; it is an attitude that is propagated worldwide.
15th October
Lifestyle, Release
ICE HOCKEY CULTURE
Karhu emphasizes this attitude of hockey using a colour palette that combines classic sportswear staples and the brands’ ice hockey culture. It uses graphic elements that highlight the universal understanding of what it means to be part of the ice hockey patrimony.eight:medium
Although this attitude is central to hockey, it can be found in every sport. It is the conviction that giving up is not a possibility, and the only thing that counts is winning. This attitude transcends the boundaries of teams, athletes, fans and individuals.
THE SPIRIT OF FINLAND DESIGNER
This capsule collection celebrates this transcendence and emphasizes the core element of all participants in every sport; the right attitude. Hockey jerseys, coach jackets, hoodies, T-shirts, socks and shoes form the collection, and each piece has been captured in a look book shot in an athletic environment that embodies the spirit of Finland’s legendary brand.
AS THE ORIGINAL FINNISH “HOCKEY BEAR” WE REVIVE THIS PERIOD BY BRINGING YOU A HOCKEY INSPIRED CAPSULE COLLECTION FEATURING ORIGINAL ARTWORK.
