INSPIRED BY A BELOVED COMMUNITY PASTIME:
THE KARHU PUB QUIZ PACK

In the darker months of the year, the pub quiz offers more than questions and answers. It becomes a ritual of gathering. It is where teams form, rivalries spark, and knowledge is shared over laughter and debate. For KARHU, it is this blend of playfulness, competition, and connection that inspired a new seasonal collection.

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To launch the collection, KARHU gathered friends and collaborators for a quiz night of its own. Crews from Helsinki’s music and fashion scenes, the KARHU store team, and local cultural voices joined forces and clashed over questions spanning design, sport, music, and KARHU’s own heritage. Rivalries were friendly, answers inventive, and the atmosphere electric — a reminder that knowledge is less about victory than about the joy of sharing it together.

The Pub Quiz Pack features four KARHU staples — the Super Fulcrum, Fusion 2.0, Fusion XT, and Legacy 96 — reimagined in warm, autumnal tones and rich textures. Their colour palettes nod to the interiors of Helsinki’s dive bars: woodgrain tables, soft lamplight, worn leather seats, and the chalk dust of quiz scoreboards. Each pair carries an echo of evenings spent trading stories and testing wits long into the night.

At its core, this pack is about more than sneakers. It celebrates the small traditions that bring people closer — the warmth of a dimly lit room, the sound of laughter over a wrong answer, the camaraderie of teamwork, and the pride of knowing just enough. Just as every quiz night ends with stories to tell, each pair in the collection carries the spirit of community, reminding us that culture is strongest when shared.

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In the coming months, KARHU will bring the Pub Quiz Night to more cities, celebrating local communities with evenings of knowledge, laughter, and connection. Be sure to follow along for updates on where the quiz will land next. For those who can’t attend in person, an online pub quiz experience will also be available through karhu.com, giving everyone the chance to test their knowledge and join the fun.

The KARHU Pub Quiz Pack releases Friday, October 10th, 2025, at select retailers worldwide and on www.karhu.com